"I chose best lighting for the best bar in downtown Moscow, on Bolshaya Dmitrovka."
Morgenshtern is the youngest rapper in Russia who is on the Forbes list of Russia's richest and the most successful celebrities. The rapper has been releasing one hit after another since 2019: YUNG HEFNER (36 million views), "Мне пох" featuring Klava Koka (53 million views), "Грустная песня" featuring Egor Krid (55 млmillion views) and, lasrly, Легендарная пыль album that accumulated record-breaking 84,4 steams.
In the end of August Alisher Morgenshtern opened a bar on Bolshaya Dmitrovka Street, right next to Louis Vuitton, Cartier and Prada boutiques. We created a lighting project based on our INFINITY track system and AUROOM brass system specially for KAIF, the best bar. The opening party gathered new wave celebrities and bloggers. There were so many people who wanted to get into "the best bar in Moscow with the best lighting" that they had to close off Bolshaya Dmitrovka Street. The 22-year-old rapper has big plans: he is going to open KAIF bar in Dubai and Bali next year.